5 Brand Mistakes Hurting Your Business (+ How Service Providers Can Fix Them)

by Tabitha DeSeranno | Oct 8, 2025 | Brand Clarity + Confidence

Your brand might be your biggest business obstacle… and you don’t even know it. Your brand might be holding your business back way more than you realize. Every day I see brilliant coaches, consultants, and service providers pouring their hearts into serving...

Brand Authenticity: Why Authentic Branding Attracts Better Clients (+ Free Audit)

by Tabitha DeSeranno | Oct 1, 2025 | Brand Clarity + Confidence

Let’s talk about this whole idea of ‘authentic branding’ for a second… it is everywhere. It’s in Instagram bios, on agency websites, and plastered across every marketing podcast you’ve listened to this year. But if you’re like most service-based...

Homepage Essentials: What Every Website Needs to Convert Visitors into Clients

by Tabitha DeSeranno | Sep 17, 2025 | Website Real Talk

First Impressions Matter (And Your Homepage Is Making One) Here’s a stat that might make your stomach drop: 75% of people judge your business credibility based on your website design alone. Yep, you read that right. Think about it: when you discover someone new...

5 Website Mistakes That Are Costing You Clients

by Tabitha DeSeranno | Sep 10, 2025 | Website Real Talk

You built a website because you wanted to look professional. You wanted an online space that felt like home for your business… something that reflected your personality, showed off your work, and made your dream clients say, “This is the one I want to hire.” But...

Before You Rebrand, Do This: The Power of a Visual Brand Audit

by Tabitha DeSeranno | Apr 30, 2025 | Behind the Scenes, Brand Clarity + Confidence

“I know my brand doesn’t feel like me anymore… but I don’t know what needs to change.” If you’ve ever said something like that (or even just felt it deep in your gut), you’re not alone and you’re not off-base. You’ve grown, evolved, raised your rates, honed your...