Before You Rebrand, Do This: The Power of a Visual Brand Audit

by Tabitha DeSeranno | Apr 30, 2025 | Behind the Scenes, Brand Clarity + Confidence

“I know my brand doesn’t feel like me anymore… but I don’t know what needs to change.” If you’ve ever said something like that (or even just felt it deep in your gut), you’re not alone and you’re not off-base. You’ve grown, evolved, raised your rates, honed your...

The 5-Step Formula for Magnetic Messaging That Feels Like YOU

by Tabitha DeSeranno | Apr 19, 2025 | Brand Clarity + Confidence

Have you ever opened a Google Doc, tried to write a caption or update your website, and suddenly thought: “Ugh. This doesn’t even sound like me.” You delete, rewrite, reword and somehow, the more “professional” it sounds, the less like you it feels. Before you know...

Is Your Brand Aligned or a Hot Mess? Here’s How to Tell

by Tabitha DeSeranno | Apr 3, 2025 | Brand Clarity + Confidence

You know that feeling when something just feels “off” in your business, but you can’t quite put your finger on it? That might be your visuals quietly screaming for help. If you’ve been struggling with brand consistency or wondering if your visuals are...

How to Write an Elevator Pitch That Doesn’t Sound Boring

by Tabitha | Oct 28, 2024 | Brand Clarity + Confidence

Struggling with how to write an elevator pitch that feels clear, confident, and actually sounds like you? This guide will help you shift from vague and cringey to magnetic and memorable. If you’ve ever stumbled your way through explaining what you do and immediately...