Struggling with how to write an elevator pitch that feels clear, confident, and actually sounds like you? This guide will help you shift from vague and cringey to magnetic and memorable.

If you’ve ever stumbled your way through explaining what you do and immediately regretted how it came out, you’re in good company.

Maybe you’ve said something like, “I help people… with stuff… just check my website.”

Yeah, we’ve all been there.

But your elevator pitch is more than just a one-liner for networking calls or your Instagram bio. It’s the foundation of how you show up online, how you build trust, and how you invite the right people to work with you.

This post is based on the podcast episode below so if you want to learn how to write an elevator pitch that works, keep reading or hit play!

Why Your Elevator Pitch Matters More Than You Think

Your elevator pitch isn’t just a box to check. It’s how people get you at a glance.

A clear, confident message makes people lean in. A confusing or vague one? Not so much. When you nail your pitch, everything else clicks into place:

• Your website headline
• Your Instagram bio
• Your about page
• Your sales pages

If you can clearly say what you do, who you help, and what result you get them, you’re golden.

A strong elevator pitch builds clarity and confidence. It also saves you from the stress of trying to “wing it” every time someone asks, “So, what do you do?”

If you’re not sure where to start or how to write an elevator pitch that feels like you, keep reading.

Start with the Simple Framework

Let’s get practical. Here’s a beginner-friendly formula that’s easy to tweak and personalize:

“I help [your dream client] [do or solve what?] so they can [get what result?]”

Example: I help women entrepreneurs create personality-packed brands and websites so they can stand out, book dream clients, and feel confident showing up online.

This formula keeps things simple while still communicating value and impact. You’re making it clear who you help, how you help, and why it matters.

Common Mistakes That Kill Your Clarity

If your current pitch isn’t landing, there’s a good chance one of these sneaky pitfalls is behind it:

• Too vague: “I help people grow.” (Grow what? Their mindset? Their marketing? Their tomato garden?) If your pitch leaves people with more questions than answers, it’s not doing its job.
• Too buzzwordy: “I empower trailblazers to activate their authentic alignment.” This might sound cool in theory, but it doesn’t tell anyone what you actually do. Clarity beats clever every time.
• Too much info: Trying to cram all your offers, platforms, and magic into one sentence is a one-way ticket to confusion. Your elevator pitch is the entry point, not your full portfolio.
• All about you: A pitch that starts with your credentials or talks only about your process is missing the mark. Shift the focus to who you serve and what they need. Your clients should see themselves in your pitch.
• Doesn’t sound like you: If your pitch feels stiff, robotic, or like it was pulled from a corporate branding template, it’s time to infuse your voice. Let your tone and personality shine. That’s what makes it memorable.

Now Let’s Make Your Elevator Pitch Magnetic

Once you’ve got a clear draft, here’s how to take it to the next level:

1. Add your unique HOW

I design personality-packed websites for women entrepreneurs who are ready to lead with confidence.

2. Swap out “I help”

Try: I create, I guide, I design, I partner with, I simplify

3. Use their words

“I help creative entrepreneurs go from ‘I kinda hate my website’ to feeling obsessed with how their brand shows up online.”

4. Try a 2-part pitch

“I build brands that don’t just look good, they convert. I help service-based women go from DIY chaos to confident online presence.”

5. Add a vibe

“I help women show up with a brand that screams main character energy.”

Let’s Workshop a Few Real Examples

Here are a few “before and after” elevator pitch makeovers to inspire your own:

Before: I help people with branding.

After: I design strategic, personality-packed brands and websites for women entrepreneurs who want to actually love how they show up online.

Before: I do design and marketing.

After: I partner with service providers to create conversion-focused websites and brand messaging that feels like them—and sells like crazy.

Before: I help people grow their business.

After: I help coaches and creatives clarify their message and build an online presence that brings in aligned clients with ease.

Feeling the shift? A few intentional tweaks can change everything…

Still struggling with your elevator pitch?

If you’ve followed the formulas and brainstormed a few drafts but everything still sounds awkward or unclear, don’t panic. You might just need a sounding board.

Sometimes we’re too close to our own magic to explain it clearly. That’s where support makes all the difference. 

So, if you’re thinking, “This all sounded great, but mine still feels off,” I invite you to book a Brand Therapy Sesh.

During a 90-minute Brand Therapy Sesh, we’ll dig into your messaging, offers, and how to say what you do in a way that clicks with your dream clients.

We start with what feels off, and then co-create a pitch and positioning that actually feel like you. You’ll walk away with clarity, confidence, and a direction that lights you up.

Want a Quick Win While You’re Here?

Try this mini challenge:

Write your elevator pitch in 10 words or less.

Can you do it without using vague words like “empower,” “support,” or “transform”? Bonus points if it actually sounds like your voice.

And if you want someone to peek at it, DM it to me on Instagram. I’d love to hype you up or help you sharpen it.

Final Takeaway

Your elevator pitch isn’t some fluffy, forgettable sentence you throw on your About page.

When you can confidently say what you do, who you help, and how you help them, YOU stand out.

So, if your current pitch feels cringe, confusing, or like it’s holding you back… it’s time for a refresh.

Ready to stop mumbling your way through introductions? Book your Brand Therapy Sesh today!